JamieSmith

Spring is in the air, and now, it has officially launched on the calendar. Which also means we are nearing the end of the first quarter for 2016. With planning, goal setting, year-end wrap-ups, new initiatives, and tax season, Q1 passes all too quickly for some. It is also a benchmark for many to check in on the progress of their business goals. One area you shouldn’t neglect is your digital marketing strategy. (Don’t have one? Get started here or learn [...]

The concept of marketing can often seem overwhelming at times, particularly when it comes to busy business owners, directors and professionals. There isn’t enough time in the day to complete everything on your to-do list, nevermind adding in sporadic digital marketing activities, and the biggest concern of all is, does online marketing even work for my industry?  […]

Every business wants to capture the attention and business of potential clients that are searching online. Law firms are certainly no exception. However, the legal field is bombarded, both online and offline, with marketing efforts. Many attorneys feel if their firm doesn’t appear on page 1 of Google search results, they have lost the battle for clients. Thus, a bidding war for PPC position, keywords, and search strings ensues. Does that then mean that firms who aren’t willing or able [...]

Sometimes fear is what holds us back from reaching our full potential. We hear it in questions from our clients all the time. What tone should I use? What messages should I avoid? What if I post too much/not enough? From the outside, it seems like there are plenty of reasons to avoid the headache of social media. But, this wouldn’t be much of a post if we couldn’t offer some good news. So here it is: It’s pretty hard [...]