JamieSmith

Understanding that an online presence is important for your business is the first hurdle in achieving success. Actually accomplishing digital marketing goals, however, is another thing entirely. The available tools, the speed of information, the rate of change for best practices, and your competitors’ advantages may all seem too insurmountable to overcome. If so, this blog is for you. […]

As an entrepreneur or senior-level manager, it’s your job to know all of the ins and outs of your business. You know last quarter’s profit margins as well as you do your birthday. You know the time frames, reasons, research, and results for your processes. You know which of your customers is most likely to auto-renew or repurchase, and you also know who you’ll need to call on next month. Heck, you might even know how much coffee is left [...]

Another week, another change for Facebook. If it seems like there are constant updates to social media platforms, you’re correct. Snapchat becomes less ephemeral as Instagram officially rolls out the algorithm as Facebook becomes less friendly to pages. What’s a brand to do? […]

Disclaimer: We know that not everyone lives, breathes, and enjoys online marketing & media as much as we do. It’s the job, of course, but it’s also (and more importantly) our passion. Yes, we grumble when Instagram considers or makes changes. We continuously battle the fluid Facebook algorithm. We have to pay attention (and implement) the latest social video tools. Basically, we have to constantly monitor, tweak, and learn new techniques just to keep up. If it sounds exhausting, it [...]

We know. You want your business to grow. The first quarter has come and gone. As you are reviewing the numbers, you’re probably highlighting opportunities for improvement and reviewing your goals. And, almost always, those numbers leave you wanting more. More customers, more contracts, more product sold, and more profits. Here’s where it’s important to pause. The old-school mindset is to plan on how to go get “more”. What if there was a better way? What if you could help [...]