It is important for your business that you know how to respond to reviews. All feedback can be good and help your business grow. For both negative and positive reviews be prompt and polite in your response, thank them for taking the time to try your product or business, and answer any questions they may have with something short and to the point. Even if a customer has a bad experience there is a chance that your response will give [...]
If you use Google+, you may see your Klout score go up! Klout has built a new scoring model to calculate activity on Google+’s brand new social network-that certainly didn’t take long! Klout measures the online influence of users and has now allowed Google+ to be added to the Klout dashboard of users as of September 22 2011. Klout has now integrated its system of measurement with Google+’s scoring models in order to give you an integrated system that gives [...]
When it comes to social media and customers, the prognosis is complicated; it’s good news and bad news. The good news is that compliments, reviews, and recommendations happen lighting fast-just a click of a button. The bad news is that complaints travel at exactly the same speed to the entire world. What is a company to do? […]
Is Direct Connect another clever bribe so far as Google is concerned? Google’s clever plans to leverage and win lots of support for Google+ has so far netted a lot of notice and many curious business owners, so thus far, Google’s work to get more people interested and using Google+ has worked. But to be honest, why would a business such as yours, want people to go that extra mile or search? Why on earth would users want to effectively [...]
Once you have created your Google+ Page is done and you like what you see, you should more than likely see a posting or notice from Google that you are now officially on Google + (Yay!) This should represent that you are now your own page. This means that any type of action that you take will come from your page now. You can now update the content of your page with photos or videos or posts. Exciting news! From [...]
Last time, we looked at social media ROI based on customer insights. Today, we’re going to look at social media ROI based on customer support calls. Why? Customers often put value on customer support and it’s an easy way for you to track how well your social media campaign is doing at helping others and avoiding calls which cost money. […]
In this section, we are going to use the insight of our customers to figure out our social media return. Unlike the previous section, this is a more nebulous process because it’s pretty hard to assign a hard-dollar value to something like consumer insights! But we can derive some important information from it. […]
In this method of figuring out your social media ROI, we will be estimating our ROI in terms of sales. However, you cannot quantify social media; there is not (as yet anyway), a way to say X interaction = Y Dollars, so we have to be creative. This is a three step process which allows you to give your social media ROI some value so you know what you have to do to make your campaign stronger. […]
When it comes to figuring out how to strengthen your business, it’s a good idea to start looking at how efficient your marketing has been and then go from there. For example, a team may use marketing numbers to change up their budgets and small businesses may use numbers to ask for a loan. When it comes to your own small marketing online, social and web metrics can be used to strengthen current marketing campaigns and lay the foundations for [...]
WordPress.com, one of the largest blog services around, released its newest theme: the Retro Mac theme, on Friday. This theme lets bloggers use the old black and white appearance of the old Finder interface from the first generation Mac computers. While this theme is probably going to create a great deal of computer nostalgia for the old days, the theme is easily customizable (unlike the old clunkers!) and is easy to use. […]
