A landing page is a distinct page on your website that’s built for one single conversion objective.The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer. They are the best way to convert a person into a lead. Most small and medium-sized businesses have very few–if any–landing pages on their sites. By not using landing pages to attract customers, you will doing your company’s website a great disservice. That being said, taking advantage of simple yet strategic landing pages will lead to profitable growth for your company in the key areas
1. Landing Pages Lead to Conversions
Landing pages focus on one thing and that’s converting visitors into leads. Whether you’re asking for contact details in exchange for a free white paper, demo download of software or something else, a targeted landing page is going to convert visitors more. So, whether you are fishing for detailed contact information about your visitors or attempting to create a sale, the optimization of your landing page is crucial in converting each visit to what you have purposed them to achieve. With more conversions, which could eventually lead to more sales, the returns for your SEO and paid-per-click ads will be seen sooner rather than later.
2. Landing Pages Create Better Metrics
Your landing pages can be designed to integrate analytics and metrics systems to give you an insight of what is effective in your campaigns, and what is not. For example, think about bounce rate, If you have very high bounce rates, then you should consider how your landing pages were designed and optimized
3. Landing Pages Help Target Keyword Phrases
Landing pages are perfect for targeting highly specific keyword phrases, making it easier for you to rank in search engine results. These phrases are very important for your overall digital marketing campaign as these can be targeted for consumers already looking for very specific brands, products and services – and have the greatest possibility for conversion.
Using landing pages is all about maximizing your return on investment for each customer. The more specific, simple, and efficient a page is, the more likely the user will take the desired action. Once you have determined what your marketing goals are, as well as the point of conversion for each goal, you can create a landing page based on the points above to round out your overall inbound marketing strategy.
Want to learn more about inbound marketing? check out some of our blogs:
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