According to HubSpot, 76% of marketers today say they use email marketing more now than they did three years ago. The use of email marketing continues to increase every year as well as email users. According to a Radicati Group study from February 2015, there are about 2.5 billion email users worldwide and about 91% of them check their inbox at least once a day.
When it comes to email marketing, you want people to open your message! The 91% of people that do check their inbox on a daily basis is a huge marketing opportunity for business owners in the way of lead generation.Thankfully, inbound marketing allows you to integrate this tool into any campaign. With Hubspot, you’re able to:
- Create lists for new leads
- Organize and segment profiles
- Streamline Communication between both prospects and clients.
By taking a strategic and smart approach with email, you can get in front of the right audience at the right time.So, what exactly is email marketing? Let’s look at some ideas and best practices you can start implementing today!
What is email marketing?
Email marketing allows you to put your content in front of the right people at the right time through a cost-effective solution that strengthens relationships and assists with customer retention. When sending an email, there are a few best practices that you need to take into account. Here are a few tips to get you going in the right direction.
- Start with a good subject line (make it eye-catching!)
- Use personalization tokens (Hello “name of recipient”)
- Make sure it’s mobile Optimized (It looks good on all smartphones)
- Incorporate actionable Verbs/ CTA’s (CLICK HERE!)
- Include eye-catching images!
With these 5 components, you’re on the right track for a better email!
One of the most important factors for anything you do online is making sure everything is mobile friendly and easy to read!
Want to know what great email marketing looks like? Here is an excellent example from Canva:
What should be in your email?
Each email should have a different purpose and should be sent to the correct people to ensure the best results. Different types of emails are sent to different people depending on what part of the buying process they are in. Sometimes, sending an email that has a coupon or discount to someone who has no idea what you’re company is about can be sent to soon. So try to get in your customer’s head before sending that email! Your content in your email should be valuable! Here are a few ideas to get you started:
Email Content Ideas:
- Newsletters
- Follow-up emails
- Coupons and discounts
- Offers such as e-books, whitepapers, guides, event invitations, etc.
- Relevant blog sharing
How can you see results?
With every email sent, there is a way to track it, making it one of the most measurable online tools you could utilize. You can see:
- When the email was sent
- Who the recipient is
- When it was opened
With this information you’re then able to curate a segmented list broken down into types of emails and recipients. But that’s not all! Analytics will provide insight to what needs to change in order to gain a better Click Through Rate (CTR) for your next campaign.This allows you to have complete control with every email you send!
If your company doesn’t already have an emailing system in place, the big returns are definitely worth the small, initial investment. By incorporating email into your monthly marketing strategy, you’re way to more clients and happier customers!