Sure, you are using #hashtags in your social media campaign, but how do you get more out of those little smashed-together words? Your business has some tweets going out and has employed the use of hashtags, but what can you do to widen the span of that little tic tac toe board? (Just in case you don’t know what in the world a hashtag is, read this blog post first.) Using Twitter to attract new customers and engage your current customers is not new, at least not in social media time. In fact, it is slightly ancient now in terms of social media compared to regular old minutes and hours. Using hashtags is only slightly younger. Stay current in your campaign by using these tips to expand your market through the use of hashtags, not only on Twitter, but Google+ and Instagram.

  • Use a common hashtag related to your business regularly. Sometimes repetition is the key to attracting new business. For example, if your business is flowers, tweet a couple times a week with the hashtag #beautiful. Who doesn’t love beauty? Seeing your business regularly under a certain topic will drive traffic your way.
  • Check what is trending regularly. Trends change by the minute, but some hang around forever. Either way, a trending hashtag is a great way to expose your business to a new audience. Pick a trending hashtag periodically and send out a comment related to your business and the tag.
  • Stay open-minded! If there is one thing social media is, it is a fuel to the creative fire. Be creative in your thinking and how a hashtag can be used to relate to your business. Creativity and cleverness are adored on social media. A crafty hashtag can spread like wildfire and soon YOUR business will be trending!
  • Don’t get carried away! Don’t jump onto every trend or hashtag that scrolls down the screen. Be picky about the trends you choose and the words you connect to your business. Remember you are always conveying your brand with every #. Proper etiquette leans towards using hashtags only if your tweet is relevant to the tag’s associated topic.

Don’t be afraid of a little hashtag! Use it to its full potential and broaden your social media marketing campaign along the way.