There is an increasing need for content nowadays, and every business that tries to stand out from the competitors knows the importance of having a solid content marketing strategy.
Many business owners would love to try out the idea of inbound marketing, but they may not know how to start in terms of content creation. What’s more, others may feel that their business cannot provide the needed amount of content, looking for alternative ways to increase their reach and sales.
Although it might sound scary at first when considering the idea of experimenting with inbound marketing, it’s actually easier to implement it than you think, and it’s certainly one of the most effective ways to promote your business.
The rise of inbound marketing
Inbound marketing has become very popular during the past years, due to the constant need for content consumption, starting from the users and leading to the brands. There is no better way for a business to promote its presence and attract new clients than with the right use of content, which will highlight their authority in their field.
It’s not always easy to be “heard” online these days, and that’s why it becomes even more important to create the right strategy that will highlight your business and will lead to new customers. And that’s when content is needed.
So should I blog more?
Inbound marketing is not another word for content writing, as it is a complete marketing strategy that may include blogging, social media marketing, email marketing, SEO, paid search, etc.
Yes, content writing plays a significant role in the implementation of inbound marketing, but it’s not only about blogging, since there are many different types of content a business can try out.
Inbound marketing beyond blogging
Blogging may be an obvious choice to start with inbound marketing, but it has been observed that every industry can benefit from different forms of inbound marketing.
In fact, the right mix of several different types may lead to impressive results for any business.
For example, you could consider a strategy that would blend:
- Blogging
- Social Media Marketing
- Infographics
- Videos
- SEO
- PPC
- Email marketing (for the clients)
- Earned Media (reviews, word-of-mouth, etc)
Thus, inbound marketing is about seizing the power of what’s currently effective in marketing and advertising in order to create a customised and highly effective strategy that will boost your business’ presence both in short and long term.
Why use inbound marketing for my business?
What separates inbound marketing from any other type of marketing? Inbound marketing is about the creation of strategic content, which is targeted at a specific audience, in a way that the budget is spent wisely and the ROI is high.
Whether it’s the increase of the brand awareness, the capture of leads, or the increase in sales, inbound marketing can be adjusted in order to reach your goals and that’s what makes it so attractive for many business owners.
As Hubspot indicates in its graph, inbound marketing is about using the content in 4 stages, aiming to attract, convert, close and delight.
Every type of content serves its goal on this journey that will transform a stranger into a loyal customer, and that’s why it’s important to create the right mix of all the content types.
Marketing is not a one-off experience anymore, with direct marketing losing ground while people become more demanding.
Inbound marketing is the art of providing useful and relevant content to your audience, in order to build a relationship with them and make them the best ambassadors for your business.
This may not happen overnight, but the outcome is too rewarding to ignore it.
Are you ready to take your business to the next level with inbound marketing? Let us know!