Social network marketing is one of the hottest items to be talked about by anyone wanting to grow their products, services or self-today. Just what is social network marketing and how does it work to accomplish these goals? That is a question that many people are asking and getting answers that may make them feel the inconsistency of using this as part of their marketing strategies. Here we will take a basic look at some of the factors that need to be considered in this type of marketing.
One of the first things I am told as a marketer is that “I have a Facebook page that should be enough” or “I am in a group such as Etsy and that is social, right?” These are just part of the tools that works for marketing but you must see the big picture. Putting all the screws in a shelf makes that shelf much stronger and it will hold more. The same is true for social networking and marketing.
Social network marketing consists of hitting the areas that will bring the people to your site or business. To do this using those that are the best for your business is the ticket. For most people, this includes Twitter, Facebook, and LinkedIn as well as others. Now, I know the first thing that most people will say is that it is overwhelming and just too time-consuming. In order to be part of the growing market place, it takes this and more to get to the top of the food chain and stay there. [ez_popup type=”youtube” text=”Free Running? Click Here!” width=”640″ height=”360″]http://youtu.be/ygW8ATzFdf0?t=42s[/ez_popup]
Each of your social networks should be on the same page. No, that doesn’t mean you paste the same information from one site to the other, but it does mean that the topics should be related. This gives focus and relevance to the information that you are sharing. It also helps to brand you as a professional in your business.
Does this mean that every entry into these social networks needs to be totally marketing based or just a selling voice? Absolutely not! People don’t want to be bombarded with overzealous sales people! What it does mean is that you use a mix to make your technique work by imparting information as well as being social without sounding salesy at all.
Here is the deal, many business owners don’t feel that they have the time for everything that is required for social network marketing. Being involved and using the right outlook for this type of marketing can be a joint effort. One of the reasons that Posse Social Media has taken on its chosen role is because we understand this need. We put and keep everything in order so that your time is better spent on other things. Just remember that it is important to put yourself out there. Whether you hire a company like Posse Social Media or go it on your own take the initiative and get out there. Have the guts to put yourself out on the networks and start building a social presence today.