Any of us who do any amount of business online have heard time and again that embracing online video is must in order to achieve any degree of success. YouTube and Vimeo have both become video hosting/video search engine juggernauts while other folks choose to host and stream their videos to their websites via methods such as Amazon S3 or Rackspace. No matter where you host your videos the question remains – is online video marketing a must or a bust?
The answer to this lies squarely at the feet of Google. With the many algorithm changes Google has pushed through the evolution of this multi-leveled giant has continued at a fair clip. Given the growth in popularity of visual media, it only makes sense that Google has begun to place more emphasis on video when ranking sites and content. This being said you can bet that a properly SEO’d video could very easily rank higher than a blog post that covers the same information. Now imagine, what would happen when you take a great topic, tweak it to be organically optimized, created a related video blog, and tied them all together? Better yet, what if you happen to create a video that goes viral with very little effort on your part?
Simply ask LG Electronics… LG is creating a name for itself by creating videos that people are drawn to like moths to a flame. Their first involved an elevator floor that was replaced with a high def screen. Unsuspecting targets entered the elevator and began their trip. All the sudden the floor begins to drop out beneath them leading to screams and more. Many people have debated whether the whole video was staged. What they cannot debate is the virality of the video. The video on LG UK’s YouTube channel currently shows 20,288,576 views. While it is true that this video went live October last year, just imagine how many times it has been shared on social networks as well as across YouTube itself.
Now imagine that you happen to identify the right material, the right type of delivery, and the right audience. A viral video could certainly create an enormous amount of buzz for your business. There is one caveat: said buzz could be good or bad. This is the crux of the issue. Essentially this is where online video marketing can be a must or a bust. Given Google and other search engines’ love for video it is a must if you are looking to increase your ranking and want to better your chances of drawing in more people. Poorly executed however it can be a big bust as you could brand yourself in a negative light.
How can you overcome this hurdle? Working with a company that is skilled and experienced at creating viral videos can certainly be an enormous leap in the right direction. You can be sure that LG Electronics went this route, so why would you risk doing it any other way? Here at Posse Social Media we work with clients not only to create and market such videos online. We help to brainstorm topics, create scripts, and more. Want to know more about how online video marketing can help your business? Contact us today.