If someone had told you ten years ago that the price of gold was going to hit $1,500 an ounce, would you have invested in it? Of course you would. Now, how about if someone told you that there is a type of marketing that could potentially increase your customer base by twenty percent?

That sort of marketing actually exists today! Mobile marketing is extremely personal. Since most people have their cell phones within five feet or less almost 24/7, it is much more effective than TV, magazine, radio, or other such advertising.

Just think, in the early days of text messaging, rates could run wild so many people would try to limit their messaging. Now however a great number of plans offer unlimited texting. This is opening up a huge window in the advertising industry as more and more people are becoming receptive to text based marketing.

Businesses are beginning to see the benefits that this can offer. As such, beating out your competition will be vital to your ability to harness mobile marketing. Just think; your text message will have a 98% chance of being opened by your customers and/or prospects most of which within fifteen minutes!

The old days of emailed offers is drawing to a close with many people simply deleting them unopened. Now, more people have a phone in hand ready to send and receive text messages.

Mobile marketing offers quite a few ways that you can reach out to your customer base. You can send out text coupons or offers, hold contests or polls, promote your services or products, email reminders of upcoming seminars, blogs, or webinars, increase the quality of your customer support, and even learn more about your customers through polls, simulated conversations, or surveys.

Mobile marketing opens up a whole new world of possibilities in how you interact with your existing customers as well as any prospects that you are looking to convert. No matter if you are looking to increase your sales or simply provide a valuable service to your customers, mobile marketing is an excellent means to those ends.