It is amazing to note that in just the few weeks Google+ has been around it has already amassed 10 million+ users. This is especially impressive when you consider that it isn’t even fully open to the public yet! That being said, it will be interesting to see just how Google+ affects current internet marketing practices.
Perhaps one of the biggest areas of impact to note is that of email marketing.
A Social Inbox is a Happy Inbox
It comes as no surprise that savvy marketers are making sure to add all the social media links that they can to every piece of information they release whether it is an email, newsletter, or more. Everything that reaches potential clients has some sort of breadcrumb leading back to the marketers’ sites. These offers have spread like wildfire through the introduction of social platforms like Twitter and Facebook as well.
Now, thanks to Google+ emails have been socially optimized. All you have to do is to check out your Gmail account. See the dropdown in the upper right hand corner? Click on it and you will be able to access your Google+ profile. You will quickly find that there is a ton of features waiting to be discovered. Perhaps the best one however is the ability to share stuff through email rather than having to post it like you do with the other social media platforms.
This means that marketers or people looking to get the word out about their business can now share value-added content through email rather than simply sending out spam-like advertisements at a robot-like pace. Value-added content is MUCH more likely to be shared rather than being sent straight to the trash folder. Make sure that your content provides value and includes info that will likely be shared with others and you will see just how powerful this new ability is!
This brings up another impressive aspect of Google+
Clients will target other potential clients for you!
Not only can they share the content you spread through their own email lists, they can also share the content with their own Google+ circles. Talk about an awesome addition! When an individual receives info that could pertain to their job, they may share it with their “Work” circle. At the same time, info they receive regarding upcoming concerts or shows may be shared with their “Friends” circle. It simply doesn’t get easier than this. If social media were to be compared to a gun, then Google+ has just pulled the trigger and blown away the competition! This raises a question; what are YOU doing to implement Google+ into your social media marketing campaign?