How many times have you heard that social media doesn’t work? Little tip for you, people that say that are right to a degree. I know what you are thinking – “Oh, did he say that?” Why yes, yes I did! If you are looking for instant results, unless you are the exception to the rule which is rare indeed, then you will not see instantaneous results. The use of social media for marketing is an area in which due diligence must be exercised in order to see the results you want. If you want to see results then there is some work ahead, but it will pay off.
Due Diligence in Social Media Marketing
Due diligence means that you know who you are marketing to and what they want to see. You have to do the initial research to know that you are hitting your target audience. You are giving them what they want and sharing what is truly meaningful for them. You want them to continue to follow because you are giving them what they want and need.
You mean they don’t want to know that I saw a beautiful butterfly today that sat on my nose? For the most part no they don’t, unless your business is dealing with butterflies. That is not to say that they don’t want to know who you are. It means that they don’t want to know every aspect of your life down to what you had for lunch unless it is just a friends-only list.
Due diligence means that you should have a plan and goal(s) in place to help guide you to where you should be to get the target audience you are looking for. It does not mean that you fly by the seat of your pants and hope that your social media marketing is working. You can have thousands of followers but if none of them are unique to your business or services it isn’t going to help much.
Analysis This
Do we really have to talk about numbers? Yes, you need to measure to see if the plan is working through the meeting of goals, and that can take a little work. It isn’t hard to do, and Google has some excellent tools available that can help. This lets you know that you are on the right track or what may need to change to get you there.
Google is constantly developing tools to help and is worth looking into. There are other software programs on the market and some of them are quite spendy to help with this process. Assessing, reassessing and working towards your goals will show how much time and effort you put into your social media marketing. Posse Social Media is one of the companies that can help you to stay on track with your social media marketing.
Using a company that can help you with the process of social media marketing saves time and allows you to focus on the business of business. Instant social marketing results are not going to happen. Due diligence and work is what it takes. Posse Social Media can help to put you on the right track.