Pinterest has become an established social network and many brands use its power to increase their web traffic. After clearing out whether your business should be on Pinterest, it’s time to discover new features.Pinterest on its own is trying to take its visual experience to the next level, by introducing additions that will improve its use, for personal of professional reasons.
One of the most interesting features that should not be ignored is the introduction of rich pins. Rich pins are an enhanced version of the original pins and allow business profiles to add more information on each pin they add.
Rich pins are addressing specific kinds of pins, which does not make them suitable for every business profile. However, if your business is pinning articles, recipes, movies or products, then you just found a new powerful feature that both you and your audience will love!
- Article Pins: they show the source of the article, the writer and a short description, making it easier than ever to create a board that will become your reading list for past or new articles. Both useful for readers and content sites.
- Product Pins: adds information on each product, such as price, availability and shop to buy it. Buying new products is just a few clicks away!
- Recipe Pins: everything you want in order to make on your own the recipe you discovered on Pinterest. A new recipe book has just been created!
- Movie Pins: all the details you want about a movie you bumped into. Ratings, cast, reviews, are all there!
As you can see, rich pins introduce a brand new world of pins that will improve your brand experience for your fans and will make your information more effective.
If you are interested in creating rich pins, you need to add meta tags to your site, in order to get the approval from Pinterest. Good luck and enjoy their use!